axos App

Challenge

For the user it’s one app for all money needs: Bank, borrow, invest, and plan on the go – anytime, anywhere. Manage money, track spending, monitor your credit score. For the business it’s a freemium cross sell platform offering users investing accounts, banking accounts, loans, and more. The app serves up custom offers and experiences depending on usage.

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Solution

Target user is moderately affluent early career with high earning potential. We designed a framework that scales with user needs, and business needs. It contains an overall experience with freemium services as well as 4 distinct financial verticals to deep dive into. Each vertical is designed to scale, while offering unique content. It’s a massive high-performance app, designed in-house with nearly 1000 unique screens, hundreds of marketing use cases, its own design system containing hundreds of dynamic components, assets, and patterns.

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Results

App was deployed in August, current user base as of Jan 1, 2024, is ~60k. Target persona is 65% of users. App store feedback is great. Over 5 billion in assets with these users bank accounts.