sony bravia internet video

Challenge

First direct to TV streaming internet video platform, Brings videos, movies and much more through the broadband Internet connection to your TV.

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Solution

TV app with user account creation and management, 10-foot friendly navigation. Grid based UI with categories, search, favorites, history, and more.

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Results

First deployed on 2009 BRAVIA TV, enjoined by millions of Sony customers,. It was powered by Amazon; it eventually became Amazon Prime Video. Customers with the original TV’s and Sony devices that had BIV still see the same content under the BIV branding. Services included: YouTube, Hulu, Amazon Video, Slacker and much more. Today streaming apps are the standard for smart TVs, Sony was a great pinoeer in this feild.